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XIAOMI: Taylor Swift
SUMMARY
Influencer Marketing
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Bartergram collaborated with Xiaomi to promote their phones through a unique influencer campaign.
Radhika Seth and Lalit Choudhary were flown to Singapore for a Taylor Swift concert.
Deliverables included 4 Reels and 20 Stories showcasing the brand's experience-driven approach.
The campaign combined fan excitement and premium tech, achieving over 2M impressions.
Service
Influencer Marketing /
Video Production
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Impressions
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