ICC campaigns involved live screenings, trophy tours, and a Dubai trip for the Women’s T20 World Cup 2024, spanning multiple states like Mumbai, Bangalore, and Dubai.
86 creators were engaged across these diverse locations to maximize the campaign's reach and impact.
Deliverables included 68 Reels, 141 Stories, and 1 Static Post, ensuring widespread coverage.
The campaigns effectively showcased cricket's global appeal, engaging audiences across various regions with dynamic content.
