For the Diwali gifting campaign, Johnnie Walker collaborated with Bartergram, engaging 40 creators—20 in West Bengal and 20 in Hyderabad. The campaign aimed to elevate the brand’s presence during the festive season.
Deliverables included 3 stories and 1 reel per creator, emphasizing the brand’s distinguished qualities.
This strategic collaboration successfully connected Johnnie Walker with the Diwali spirit, enhancing brand visibility and engagement during the celebrations.
Over 40 reels and 120 stories were produced, achieving significant visibility during the festive period.
